457 Brant St. Burlington, Ontario Tel: 905-631-6833


ASICS x Reigning Champ June 20 2019


ASICS by Reigning Champ image
Introducing the ASICS x Reigning Champ Kyoto Edition.
The Canadian athletic wear company has collaborated with
Japanese footwear brand ASICS to salute Kyoto,
a city steeped in tradition and craftsmanship.
We are thrilled to show you this new collection!




Get Your Knees Out! June 13 2019


Get Your Knees Out! Work Your SHORT Game


We’ve compiled an edit of the
best short options to buy right now.
John Varvatos Star USA, 7 for All Mankind, and Alberto.
Also a great Father’s Day gift!!
Sensible Style for Dad.
John Varvatos Star USA shorts for Spring 2019
Seven for All Mankind shorts for Spring 2019
Alberto shorts for Spring 2019




The Best Tee You Will Ever Own May 23 2019


Robert Barakett lifestyle image tee
Robert Barakett polos
The Robert Barakett brand was established in Montreal, Quebec 20 years ago, as the benchmark of finely-crafted men’s shirts. To this day, connecting men with premium style, luxury fabrics and refined hues remains at the core of its creative vision. The tees and polos are the definition of Sensible Style!
Robert Barakett polos for Spring 2019

This T-Shirt Deserves To Be On A Hanger,
Not In Your Drawer

The Barakett T by Robert Barakett
The signature BARAKETT T from Robert Barakett is just the best tee you’ll ever own. Why? You’ll always look and feel great when you cover your body with this ultra-soft, extra-fine Pima cotton. The heavy enzyme finishing makes for a luxurious hand feel and clean appearance, coupled with stitching details that convey our superior craftsmanship.
High-quality materials assure excellent color, garment and neckline shape retention which means the BARAKETT T will be just as impressive on a first date as it will on your anniversary!




Can't Get Enough Velvet! May 16 2019


Velvet header - long sleeve tee
Velvet polos for Spring 2019
Closet essentials from Velvet!
Flawless fits, silly soft, improves with age.
Sensibly stylish additions to your on or off duty outfits.
You can never have too many!
Velvet tees for Spring 2019




Suit Up! May 09 2019


Suit up with an awesome suit from Paul Betenly

This Paul Betenly suit compliments the lifestyle of the man on the move! The luxurious, comfort fabric is both water and stain resistant, which makes it perfect for travel.
Whether for a client meeting, a social occasion or a graduation, this suit fits the bill. Available in 7 colours.
We stock the modern fit, which works for most. It can also be ordered in a slimmer or traditional fit.
Not an off the rack kind of guy?
No worries, we can work with the suit separates programme.
Let us help you find the perfect fit.




Bugatchi Shoes - Sharp Sensible Style May 02 2019


Bugatchi shoes for Spring 2019
Complete your look with Italian made Bugatchi shoes that put comfort first! Hand painted leather or printed suede with brogue details and lightly padded leather insoles.
Super sharp, sensible style!!
Bugatchi Sondrio Wingtip in blue

Bugatchi Novara Wingtip in cognac

Bugatchi Novara Wingtip in red




Good Man Brand Spring 2019 April 25 2019

Good Man Brand lifestyle image
Good Man Brand blazers and shirts

NFL Football player Russell Wilson and his co-founders at Good Man Brand bring decades of design experience, a propensity for big ideas, and a shared vision of men’s lifestyle that’s more than what you see on the surface.
Fashion, style and comfort - yes!
Living life, working hard and helping others is the real goal - to bring out the best in you by offering clothing items that inspire just that.

Check out Doug chatting about what he loves about the brand with Lesley Stewart on CHCH Morning Live last week!


 Good Man Brand polos and tees




Psycho Bunny - New Arrivals! April 17 2019


We know you love the Bunny!
Great new Psycho Bunny arrivals for Spring 2019 in the store now!
Hop on in and check them out!


Five new pieces from Psycho Bunny for Spring 2019

New arrivals of Psycho Bunny for Spring 2019




How to Style Light Wash Denim April 04 2019


How we are styling Light Wash Denim for Spring
Light washed denim has typically been considered more casual.
This season we want you to think outside of the box and lighten up your jeans for business as well.
We have translated two of our favourite new pairs for business casual or elevated weekend.
Accessories definitely contribute to the look.


Light Denim by Paige. Dressed up for Business
Lennox in Irwin
John Varvatos Star USA jacket • Serica Elite shirt
Bugatchi shoes • 7 Downie St. pocket square


Light wash denim by Fidelity. Dressed for casual.
Slim Taper Adrien in Savant
Velvet tee • John Varvatos Star USA shoes
Bugatchi belt • Vestal watch




New from Alberto! March 28 2019


Alberto header
The Spring Alberto line-up features
everything you love about these pants and more!
Be comfortable and look polished.


Crafted for comfort using Revolutional sport lycra.
Lightweight, Breathable and quick-drying.
The perfect pant to pack when travelling!
Alberto Revolutional pants
The original Ceramica fabric from Alberto, now available in a cotton blend. The breathable, thermo reflective fibers guarantee optimum wearer comfort but keep their shape. Ultra light weight for summer. Non-crease and easy to care for.
Alberto Premium Business Cotton pants




Reigning Champ - New Arrivals! March 21 2019


Reigning Champ logo

New arrivals from Reigning Champ!
Be ready for Spring with this collection of premium athletic wear.
Reigning Champ athletic wear items




Time to Break Away? February 28 2019


I want to Break Free
Breaking away from the cold weather?
We’ve got you covered with the brands you love.
These pieces are just waiting to jump in to your suitcase!
Bugatchi shirt, Lacoste shorts, Good Man Brand shirt
Bugatchi swim suit, Velvet tee, Psycho Bunny swim suit
John Varvatos Star USA jeans, Lacoste polo, Reigning Champ shorts, Good Man Brand shoes, Psycho Bunny tee




You Need This Jacket from Matinique! February 15 2019


Matinique Logo

Matinique Miles jacket

Our first shipment sold quickly so we’ve ordered more - navy or tan, M-XXL
Reserve yours now before they are gone!


Matinique sweater, pants and shirt. Good Man Brand shoes.




New Arrivals That You Will Love February 07 2019


New Arrivals You Will Love
We have some great new arrivals at Jeff's Guyshop from
Seven for All Mankind, Matinique, Lacoste and Good Man Brand.
Perfect for a date with your Valentine!

Seven for All Mankind jeans, Matinique shirts, Lacoste polo and Good Man Brand shoes.




BN3TH - Comfortable Underwear January 30 2019


BN3TH - pronounced "Beneath" underwear - multiple colours and styles

BN3TH sounds like the proper spelling; 'beneath' or bee-neath, |bəˈnēTH|

BN3TH, creates engineered apparel focusing on men's underwear for all to feel confident in. They prioritize providing uncompromising support in the staple pieces that have a noticeable physical and mental impact on your everyday life.

They set out to transform the way men think and talk about underwear with their patented MyPakage Technology™ (yes it is the same MyPakage underwear with a name change) that eliminates the need for any shifting and adjusting thanks to a 3-dimensional internal pouch.

"Our inspiration begins in our backyard - the mountains, the ocean, the people, in beautiful British Columbia, Canada, but extends far beyond into the amazing world we live in."  - BN3TH




New Arrivals From Lacoste January 24 2019


Lacoste Orange Polo



A classic Lacoste polo in black and white should always be in your wardrobe. Beyond the basic, perhaps pop in the colour of the year (coral), a perfect v-neck tee or a “Motion” hoodie or short with a novel black rubber crocodile.


Lacoste classic polo, large croc tee and v-neck-tee
Lacoste Motion hoodie and shorts. Plus a classic polo and v-neck-tee